Hi, I’m Amy — a freelance live event producer, doer, and dreamer with a deep passion for meaningful hospitality, focused on elevating guest experience by bringing people, environments, and moments together to create experiences that individuals truly feel and remember.’
about me’
I am a versatile, team-oriented event producer with 18+ years of experience in the live entertainment and events industry. My background spans large-scale music festivals, sporting events, brand activations, and hospitality-driven experiences—each requiring strategic project management, vendor and staff leadership, and seamless onsite execution.
Known for my calm, solutions-focused approach, I thrive in dynamic environments where collaboration, adaptability, and clear communication drive success. I build strong relationships with clients, partners, vendors, and teams to ensure every project is executed efficiently and every guest experience feels intentional and memorable.
From managing complex site operations and streamlining logistics to supporting creative vision, I approach each role with integrity, attention to detail, and a commitment to excellence. My goal is to help teams deliver impactful events that connect people, celebrate creativity, and create lasting impressions.
Projects + CLIents + COMPANIES’
ROLES + SERVICES’
brand Partnerships &
Activations
Budget planning &
REPORTING
Client & Stakeholder
Relations
Fabrication & Design
Management
Food & Beverage
Operations
Guest Experience
Live Event Operations
logistics & event
planning
production Office
management
Project & Program
Management
safety & security
planning
Staffing, Training &
Team Leadership
Vendor relations &
Contracting
Venue PLANNING &
Management
VIP Hospitality
Testimonials’
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![Connor Kreidle, Associate Director, Brand Experience at Motive]()
"I’ve had the pleasure of working with Amy for the past five years, during which she’s supported some of our most high-profile projects with brands like Nike and Dick’s Sporting Goods. Amy’s work ethic and reliability are unmatched — she consistently delivers exceptional results on site and brings a positive, solutions-focused energy to every project. She’s a true professional and a valued partner on any team."
— Connor Kreidle, Associate Director, Brand Experience at Motive
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![Kristin Vinicky, Senior Director, Staffing Operations at On Location]()
"Amy is an incredibly steady, reliable presence — always organized, proactive, and a step ahead. She brings a calm energy and structure that helps everything around her run more smoothly, especially in fast-paced event environments. I can count on her to follow through and handle the details with care, which makes a huge difference for our team and overall event's success."
— Kristin Vinicky, Senior Director, Staffing Operations at On Location
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![Rick Farman, Co-Founder at Superfly]()
"Amy was my executive assistant for three years starting in 2015 — while maintaining my busy meeting and travel schedule, she simultaneously and proficiently executed the duties of office manager in San Francisco, customer service manager of festival experiences, and assisted in the development of various special projects for Superfly. Amy is an extremely organized, focused, passionate professional who has strong skills in operations, communications and business relations. Her earnest zeal to work and learn, coupled with her integrity and exuberance made her a trustworthy member and strong asset to my team."
— Rick Farman, Co-Founder at Superfly
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![Kaitlyn Rafferty, Staffing Manager, Music Experiences at On Location]()
"I’ve had the pleasure of working with Amy for nearly five years in multiple capacities and have seen the tremendous impact she has on every team she joins. From supporting roles to senior leadership positions, Amy consistently demonstrates a calm composure in high-pressure situations. Her level-headed approach fosters thoughtful problem-solving and a solution-oriented, blame-free environment for both peers and direct reports. Feedback from her team members often highlight her organized delegation, sound decision-making, and her genuine, nurturing presence. Whenever a role calls for clear thinking and strong leadership, Amy is always a top choice."
— Kaitlyn Rafferty, Staffing Manager, Music Experiences at On Location
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![Jennifer Dowd-Kim, Associate Director, Campus Life Services at University of California in San Francisco]()
"Amy is an exceptionally talented and dedicated professional — a progressive thinker, thoroughly organized, an excellent communicator, and an all-around incredible human being. I had the pleasure of having Amy on my team for several years early in her career, and she was outstanding. Watching her continued growth and success over the years has been one of the greatest joys of my professional life."
— Jennifer Dowd-Kim, Associate Director, Campus Life Services at University of California in San Francisco
